Archive: January 2004

‘Truth’ Web Sites Offer Rewards – and Risks

January 26th, 2004 by

Michael Jackson has one. So does Martha Stewart. Indictments heard throughout the world. But we are referring to “truth” Web sites, the latest iteration in online communications. Both Jackson and Stewart are using the Internet… Continued

Scandal Fallouts Leave One Media Exec Out In The Cold…

January 26th, 2004 by

The court fight last year between Rosie O’Donnell and Gruner + Jahr USA Publishing — which ended in a legal draw — was a PR disaster for O’Donnell and G + J, with the presiding… Continued

More ‘Investing’ from The Wall Street Journal…

January 26th, 2004 by

The bible for American business has made several editorial changes to its “Money & Investing” section. Among the new additions is “Tracking the Numbers,” a daily feature that provides insight into the market and “Hit… Continued

Searching for the Media’s "Lost Boys"…

January 26th, 2004 by

It’s one of the great mysteries among media executives: Where did all of the guys (18-to-34-year-olds) go? Recent TV ratings show a significant drop off among members of this age group. While the debate rages… Continued

Helping Junior PR Execs Help Themselves With Media Relations

January 26th, 2004 by

The Bcc field on an e-mail. A fax machine. A speed dialer. If the competent use of these three tools were all it takes to garner consistent media coverage about your organization or client, life… Continued

Perfect Pitch Puts Cat Litter on Consumer Map

January 26th, 2004 by

Think of ARM& HAMMER and it’s easy to envision that bright yellow-and-red box of baking soda, in back of the refrigerator, that absorbs and eliminates food odors. Starting in 1997, however, ARM&HAMMER began selling a… Continued

Media Insight: BtoB

January 26th, 2004 by

Crain Communications Inc. 360 North Michigan Ave. Chicago, Ill. 60601 http://www.btobonline.com 312.649.5401 The Wind-Up In early 2000 BtoB was easily running at least 60-page folios, fueled by all of those frothy dot-com dollars. At the… Continued

Media Metrics

January 26th, 2004 by

With advertisers about to plunk down $2.3 million for a 30-second spot during the Super Bowl this Sunday (Feb. 1) in Houston, we thought it would be helpful to list the nation’s top sports radio… Continued

A reminder

January 26th, 2004 by

Maril MacDonald, CEO of strategy execution firm Matha MacDonald, and a trustee with the Arthur W. Page Society, will discuss effective ways to communicate with your workers in a contributed article scheduled for next week’s… Continued

For Employee Communications,’Spin’ Has Become a Dirty Word

January 26th, 2004 by

It’s not exactly a wake-up call since senior PR execs are well aware of the problem. A cup of ice water splashed on an unwitting face may be more like it. Affirming a trend that’s… Continued