Archive: January 2004

What’s more important to a CEO than the company’s stock price? Try the reputation of the firm, says a new survey released last week by the World Economic Forum (WEF) and Fleishman Hillard International Communications.… Continued

If the grace period between being getting raked across the media coals and full-scale rehabilitation is as long for Brewster as it was for Gerry Boyd, Brewster will barely have time to unpack his corporate… Continued

The court fight last year between Rosie O’Donnell and Gruner + Jahr USA Publishing — which ended in a legal draw — was a PR disaster for O’Donnell and G + J, with the presiding… Continued

The bible for American business has made several editorial changes to its “Money & Investing” section. Among the new additions is “Tracking the Numbers,” a daily feature that provides insight into the market and “Hit… Continued

It’s one of the great mysteries among media executives: Where did all of the guys (18-to-34-year-olds) go? Recent TV ratings show a significant drop off among members of this age group. While the debate rages… Continued

The Bcc field on an e-mail. A fax machine. A speed dialer. If the competent use of these three tools were all it takes to garner consistent media coverage about your organization or client, life… Continued

Think of ARM& HAMMER and it’s easy to envision that bright yellow-and-red box of baking soda, in back of the refrigerator, that absorbs and eliminates food odors. Starting in 1997, however, ARM&HAMMER began selling a… Continued

Crain Communications Inc. 360 North Michigan Ave. Chicago, Ill. 60601 http://www.btobonline.com 312.649.5401 The Wind-Up In early 2000 BtoB was easily running at least 60-page folios, fueled by all of those frothy dot-com dollars. At the… Continued

With advertisers about to plunk down $2.3 million for a 30-second spot during the Super Bowl this Sunday (Feb. 1) in Houston, we thought it would be helpful to list the nation’s top sports radio… Continued

Maril MacDonald, CEO of strategy execution firm Matha MacDonald, and a trustee with the Arthur W. Page Society, will discuss effective ways to communicate with your workers in a contributed article scheduled for next week’s… Continued