PR NEWS asked CSR specialist Steve Voien, executive VP-director of operations with Edelman’s CSR practice, First&42nd., to provide a bird’s-eye view of CSR trends. As Voien makes clear, studies are starting to convince C-level executives… Continued
Archive: January 2004
Companies Taking Cause Marketing to the Next Level
January 19th, 2004 by PRNEWSWith many people starting their daily work grind with a cup of java from Starbucks, it’s not a stretch to say that perhaps millions more of Americans now know a lot more about how coffee… Continued
Changing Mindsets on Cause Marketing, One CEO At a Time
January 19th, 2004 by PRNEWSWhen he was senior VP/Director of Corporate Affairs for OppenheimerFunds in the early 1990s, Rob Densen sensed a huge void in the financial marketplace concerning women and investing. With an endorsement from then-CEO Jon Fossel… Continued
…and Tactics
January 19th, 2004 by PRNEWSSusan Matthews, president of News Generation, says PR pros need to distinguish their ANR’s from service companies that are essentially “pitching infomercials.” She adds that the pitch must have a local angle, compelling content and… Continued