Archive: January 2004

PR NEWS asked CSR specialist Steve Voien, executive VP-director of operations with Edelman’s CSR practice, First&42nd., to provide a bird’s-eye view of CSR trends. As Voien makes clear, studies are starting to convince C-level executives… Continued

With many people starting their daily work grind with a cup of java from Starbucks, it’s not a stretch to say that perhaps millions more of Americans now know a lot more about how coffee… Continued

When he was senior VP/Director of Corporate Affairs for OppenheimerFunds in the early 1990s, Rob Densen sensed a huge void in the financial marketplace concerning women and investing. With an endorsement from then-CEO Jon Fossel… Continued

Susan Matthews, president of News Generation, says PR pros need to distinguish their ANR’s from service companies that are essentially “pitching infomercials.” She adds that the pitch must have a local angle, compelling content and… Continued

Some static about the effectiveness about Audio News Releases (ANRs). A new survey of 50 randomly sampled newsrooms in the nation’s top 50 markets says that 96% of newsrooms use outside sources as part of… Continued