Searching for the Media’s "Lost Boys"…

It's one of the great mysteries among media executives: Where
did all of the guys (18-to-34-year-olds) go? Recent TV ratings show
a significant drop off among members of this age group. While the
debate rages about where they have been shifting their eyeballs
(video games, for one) media companies are scrambling to come up
with alternatives they're betting will appeal to this elusive
crowd. Ziff Davis Media, having weathered the tech wreck, said
recently that it plans to launch gadget-lifestyle consumer magazine
Sync with a June-July issue. The bimonthly, which will have an
initial circulation of 200,000, will target young digerati, or
so-called gearheads in the market for camera phones, iPods and
similar products. Sync joins a growing list of similar titles set
for launch, including Primedia's Connected Living -- a digitized
version on its Audio Video Interiors, which it replaces --- as well
as electronics shopping title Best.