Study: Corp. Reputation Trumps Stock Price

What's more important to a CEO than the company's stock price?
Try the reputation of the firm, says a new survey released last
week by the World Economic Forum (WEF) and Fleishman Hillard
International Communications. The Forum sent a written survey to
all 1,500 delegates gathered in Davos, Switzerland, for the WEF's
34th annual forum, to gauge their opinions about corporate
reputation -- the first time the forum has queried its members on
the subject. About 10% of the delegates responded to the
questionnaire. The bulk of the WEF's membership is drawn from the
world's 1,000 top global companies. Here are a few of the results
from the survey: