Archive: December 2003

PR execs have been chattering for the last year or so how much the Sarbanes-Oxley Act of 2002 has changed the way they conduct business. Now, some numbers help to tell the story. A new… Continued

Hammond, who served as the 1969 PRSA President and was a member of PRSA’s inaugural College of Fellows Class in 1989, died last week in his sleep at his home in Mystic, Conn. He was… Continued

The media recession has claimed another victim: Crain Communications Modern Physician, which has ceased publication with the December issue. However, it’s not lights out completely. The magazine’s contents will be folded into sister publication Modern… Continued

When Time Out New York launched in the states in 1995, media mavens pooh-poohed the publication, saying there was no room on the newsstand for another New York City cultural guide. Nearly nine years later,… Continued

While existing gay magazines like The Advocate and Out tend to focus their coverage on politics and entertainment, Echelon wants to put the spotlight on gay and lesbian professionals climbing the corporate ladder. The publication,… Continued

Media outlets are scrambling to come up with content for Hispanics, the largest growing demographic in the country. Now ESPN, the dean of sports programming, is tossing its hat into the ring. On January 7… Continued

It started with a one-line e-mail a PR executive sent to a buddy of his who happens to be to a television producer in Los Angeles. It culminated two weeks later with the entire audience… Continued

PR NEWS’ Platinum PR Awards will include a new category in 2004: Most Effective Press Release. The award entries will be due April 5; Look for more information on the awards soon.

I would like to start off this column with a little exercise, as you sit in your office and read this newsletter. All together now. Put your hands up to each side of your head,… Continued

David Orgel, editor-in-chief of Supermarket News, makes sure to cover all the aisles. Like a shopper with a long check-off list, the Fairchild Publications’ weekly breaks down into sections each of the areas found in… Continued