Archive: December 2003

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Pitching PR NEWS’ in ’04

December 22nd, 2003 by

Following is a breakdown of PR NEWS’ 2004 editorial schedule. We welcome your inquiries to contribute to the issues listed below. (Contact Matthew Schwartz, [email protected] ). Please provide at least three weeks out from the… Continued

Building Buzz: Get the Rulers Out

December 22nd, 2003 by

As PR execs brace for 2004, what are the hot (read: cool) niche businesses that may need a little PR oomph to help get the message out? A special supplement to The Wall Street Journal… Continued

PR Movers

December 22nd, 2003 by

Edelman – Russell Dubner, an 11-year Edelman veteran, is named general manager of New York’s Corporate & Public Affairs practice. He’ll lead 45 staffers in a practice that comprises CSR, issues and crisis management, employee… Continued

The Time Has Come for the Chief Communications Officer

December 22nd, 2003 by

The textbooks will tell you that corporate communications is supposed to be strategic and proactive, yet all too often that theory is discarded amid the fast-forward pace of business life. In today’s time-is-money corporate environment… Continued

Platinum PR Award Winner/Marketing Communications: NPR’s ‘The Tavis Smiley Show’: News Hook Gives Radio Show Great Reception

December 22nd, 2003 by

The potential audience for Tavis Smiley falls into roughly two camps: There are the devoted listeners, and those who have never heard of the man. When Smiley took his daily, one-hour news magazine to National… Continued

Media Insight: Prevention

December 22nd, 2003 by

Rodale Inc 400 South 10th St.,Emmaus, Pa. 18098-0099 610.967.5171 http://www.prevention.com The Wind-Up Prevention is pushing some big changes. The Rodale monthly, which is the 11th largest magazine in the country (in league with People and… Continued

How to Keep Your S0X on in 2004

December 22nd, 2003 by

For senior communications executives dealing with Sarbanes-Oxley, it may be time to break out the industrial-strength bottle of Tylenol. The clock has officially started to tick on the legislation, which expands the disclosure laws in… Continued

On the Pulse: Counselors Academy Shows PR Execs Cowed by C-Suite

December 22nd, 2003 by

Are senior PR executives their own worst enemy? That’s the inescapable conclusion of a recent Counselors Academy/PR NEWS-sponsored study that looked into the many challenges communications execs are grappling with as they head into 2004.… Continued

PRofile

December 22nd, 2003 by

Del Galloway is ready for his close-up. Galloway, who is a partner in the Jacksonville, Fla.-based advertising/PR firm Husk Jennings Galloway + Robinson, soon starts a one-year term as President of the 20,000-member PRSA. For… Continued

The Year Ahead: Crisis Communications, Corporate Governance Loom Large in ’04

December 22nd, 2003 by

The economy seems to be coming out of its three-year coma and that’s encouraging for senior communications execs whose budgets could use fattening and the PR agencies that want to share in the wealth. For… Continued