Next Stop, the Windy City

When Time Out New York launched in the states in 1995, media mavens pooh-poohed the publication, saying there was no room on the newsstand for another New York City cultural
guide. Nearly nine years later, the naysayers have been silenced, Time Out New York is largely subscription-driven and the magazine's owner, the Time Out Group, is getting ready
to plant its flag in another major American city. Time Out Chicago will launch in September with comprehensive coverage of all the weekly happenings in the Second City. Time Out
Group is partnering with Joe Mansueto, founder and owner of investment research firm Morningstar Inc., to help defray the significant costs in acquiring subscribers.