Archive: December 2003

This month we’re going to take a look at trust and the impact a crisis has on the level of trust that an organization inspires from its constituencies. First there’s the AARP, which makes for… Continued

A few years ago in an episode of “The Simpsons,” Homer is (wrongly) accused of sexual harassment. Despite his pleas to the community that the whole thing was a big misunderstanding, the media — as… Continued

There’s still time to register for PR NEWS’ Advanced CSR: “Developing & Executing Successful Corporate Social Responsibility Programs” on Tuesday, Dec. 9; 1:30-3 p.m. (ET) Go to http://www.PRandMarketing.com .

“If some spokesman insists on using circular language to answer a question, we have to give him the opportunity to do that, even if the rest of the story makes clear the absurdity of the… Continued

Six PR pros from Weber Shandwick last week launched Tier One Partners LLC, a full-service PR firm based in Boston. The six partners are Jeanne Bock, Laura Feng, Marian Hughes, Kim Miller, Sue Parente and… Continued

The Council for Advancement and Support of Education (CASE) said last week that it has partnered with U.S. Newswire to provide news releases and multimedia news distribution services to individual and institutional CASE members nationwide.… Continued

USATODAY.com recently made some dramatic changes to its Travel site, offering communications execs new vehicles for both their internal and external clients. Here’s a sampling: A searchable index of the Web’s latest air, hotel, and… Continued

It’s been a nasty month for some of the nation’s high-profile CEOs, what with the ouster of Boeing CEO Phil Condit; the forced resignation of Conrad Black as CEO of media giant Hollinger International Inc.… Continued

As the end of 2003 approaches, fewer people are wincing with dread for the coming year. The economy expanded in the third quarter at a 9.4% annual rate, the fastest growth in 19 years. The… Continued

Roth Builds Non-Profit PR Efforts from the Ground up When Morgan Roth became VP of public affairs in 1998 at Recording for the Blind and Dyslexic (RFB&D), a nonprofit agency delivering audio materials to the… Continued