Platinum PR Award Winner/Event Marketing: Weber Shandwick and American Airlines: The Sky’s the Limit: How Pitching A Curve Can Help Your Event Fly

It started with a one-line e-mail a PR executive sent to a buddy of his who happens to be to a television producer in Los Angeles. It culminated two weeks later with the entire
audience of NBC's "The Tonight Show with Jay Leno" piling onto a jumbo jet for a one-day, round-trip excursion to Las Vegas.