Archive: August 2003

Without question, we all know that research and evaluation are key elements to any successful public relations program. For nonprofit and association public relations programs, however, the thought of executing a full-scale research and evaluation… Continued

In an exclusive poll provided to PR NEWS, PRSA recently took the pulse of nearly 400 communications executives working at nonprofits and associations. We wanted to get some vital stats about these PR pros, particularly… Continued

For the first time in 2002, the American Society of Association Executives (ASAE) included PR representatives when tracking communications salaries at associations. Previously, the ASAE had only tracked salaries for PR directors. Among the 13%… Continued

Salaries for communications executives at nonprofit organizations have been relatively stable this year, up about 4% nationally, according to Lyn McCloskey, senior consultant at PRM Consulting, a Washington, D.C.-based management consulting firm specializing in human… Continued

David Bowen was recently tapped to lead the newly created Lifestyle Marketing group at New York-based Lisa Lori Communications, a full service marketing communications agency. Bowen, who was previously events marketing director for Hearst Magazines,… Continued

RL Public Relations + Marketing last week announced the launch of Sportivo, which will look to Latin athletes to help drive brands among Hispanics, the country’s fastest- growing ethnic population. Sportivo, one of a few… Continued

The energy companies at the center of the massive blackout earlier this month aren’t doing themselves any PR favors. Amid a spate of federal and state investigations, it was still unknown at press time what… Continued

Following are the finalists covering all categories of the program: Corporate, Agency, Education System, Community Relations, Media Relations, Non-Profit, Government, Public Affairs, Account Executive and Crisis Communicator). Tina-Marie Adams, Senior Vice President, Hill & Knowlton… Continued

Flexibility. Sound fiscal management. PR advocacy. Grace under pressure. These are some of the attributes of the finalists in PR NEWS’ PR People Awards. And it’s these same characteristics that drove the winning PR campaigns… Continued

Christine Rowett was working as Media Relations Director for the nonprofit Maryland Science Center last year when the axe fell. With tourism down sharply in the D.C. metro area because of the war on terrorism,… Continued