For the first time in 2002, the American Society of Association Executives (ASAE) included PR representatives when tracking communications salaries at associations. Previously,
the ASAE had only tracked salaries for PR directors. Among the 13% of participating organizations that report having a PR rep, the average number of staff at an association
holding this position is 1.3; minimum degree requirement is a bachelor's degree for 88% while 31% offer incentive pay, such as bonuses and commissions, to staff members working in
PR. "What we found is that while there's a strong relationship between overall size and budget of the association and PR directors' salaries, the relationship between overall size
and budget with PR staffs is not as predictable," says Steven Williams, director of industry and market research at ASAE. "The experience of a director is more cut and dry than a
PR rep." Similar to PR salaries at the nonprofit level, salaries for associations are highest in the DC metro area (and New York City). But salaries vary widely when you consider
locale and industry sector. Contact: Steven Williams, [email protected].
|
Number of Responses
|
Average
|
Median
|
75% Earn More Than
|
25% Earn More Than
|
|
| All Respondents |
111
|
$47,589
|
$45,000
|
$36,500
|
$55,000
|
| Total # of Staff at Organization Employed in this Position | |||||
| 1 |
93
|
$46,034
|
$43,000
|
$36,000
|
$53,116
|
| 2 or more |
18
|
$55,623
|
$52,933
|
$48,248
|
$64,000
|
| Membership Type | |||||
| Trade Association |
47
|
$49,477
|
$46,787
|
$36,500
|
$60,000
|
| Individual Membership |
64
|
$46,203
|
$44,500
|
$36,203
|
$53,270
|
| Organizations Total Annual Budget | |||||
| $300,000 or less |
0
|
_
|
_
|
_
|
_
|
| $300,001-$500,000 |
2
|
*
|
*
|
*
|
*
|
| $500,001-$750,000 |
2
|
*
|
*
|
*
|
*
|
| $750,001-$1,000,000 |
2
|
*
|
*
|
*
|
*
|
| $1,000,001-$2,500,000 |
11
|
$39,801
|
$38,000
|
$33,000
|
$48,000
|
| $2,500,001-$5,000,000 |
17
|
$45,094
|
$38,064
|
$32,000
|
$47,900
|
| $5,000,001-$10,000,000 |
21
|
$44,141
|
$40,000
|
$37,553
|
$52,250
|
| $10,000,001-$15,000,000 |
13
|
$47,005
|
$43,000
|
$32,375
|
$60,750
|
| More Than $15,000,000 |
41
|
$54,807
|
$53,035
|
$45,000
|
$64,000
|
| Total Staff Size | |||||
| 10 or Fewer |
13
|
$43,573
|
$38,000
|
$28,988
|
$49,250
|
| 11 - 20 |
12
|
$36,442
|
$34,192
|
$30,444
|
$43,375
|
| 21 - 50 |
29
|
$47,479
|
$44,096
|
$38,166
|
$53,525
|
| 51 - 100 |
27
|
$48,153
|
$44,000
|
$36,810
|
$59,250
|
| More than 100 |
30
|
$53,386
|
$51,500
|
$45,100
|
$64,000
|
| Geographic Scope | |||||
| International |
50
|
$47,645
|
$45,000
|
$36,810
|
$55,000
|
| National |
32
|
$50,799
|
$47,457
|
$37,140
|
$61,400
|
| Regional |
9
|
$43,024
|
$38,200
|
$35,750
|
$50,500
|
| State |
11
|
$40,560
|
$38,000
|
$34,775
|
$46,787
|
| Local |
7
|
$51,029
|
$50,000
|
$37,000
|
$54,200
|
| Select ^ Industry/Interest Areas | |||||
| Agricultural |
5
|
$47,973
|
$43,500
|
$36,000
|
$57,925
|
| Educational |
7
|
$45,346
|
$40,560
|
$36,000
|
$55,100
|
| Financial/Banking |
7
|
$44,314
|
$39,900
|
$38,064
|
$53,360
|
| Healthcare/Medical |
26
|
$48,905
|
$46,694
|
$39,469
|
$53,000
|
| Law/Government |
8
|
$46,125
|
$38,250
|
$32,625
|
$60,250
|
| Scientific/Technical |
8
|
$51,744
|
$49,433
|
$42,084
|
$62,676
|
| Select ^ Metropolitan Areas | |||||
| Chicago, IL |
11
|
$53,117
|
$46,787
|
$40,000
|
$65,500
|
| Dallas, TX |
5
|
$37,600
|
$33,000
|
$31,500
|
$46,250
|
| Washington, DC |
35
|
$53,566
|
$49,500
|
$42,000
|
$60,900
|
| No responses; *Too few responses to obtain statistically valid data; ^Shown are those industry/interest areas and metropolitan areas for which there are at least five responses. Source: American Society of Association Executives/Industry & Market Research |
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