Flexibility. Sound fiscal management. PR advocacy. Grace under pressure. These are some of the attributes of the finalists in PR NEWS' PR People Awards. And it's these same
characteristics that drove the winning PR campaigns in PR NEWS' Platinum PR Awards program. The honor is all ours to present the finalists of these two, unique award programs,
which generated a record number of entries and an unparalleled level of creativity and market savvy.
Our winners run the PR gamut, from small companies to large corporations to mid-size agencies to large associations. We have finalists with hefty budgets and those operating
on a shoestring. The ones that shined were PR campaigns with a clear vision that planned well, spent wisely, executed their campaigns without any snags and raised the bar for the
entire discipline of PR.
The winners will be honored at a September 24th awards dinner in New York City and in the Oct. 13 issue of PR NEWS. Additionally, the winners will be fully profiled in PR NEWS
throughout the next year. Congratulations to everyone who made the short list.
Annual Report
- iPR Asia Ltd for Clear Media Limited Brand Revolution: Clear Media Annual Report 2002
- Magazine Publishers of America MPA 2002 Annual Report
- VSA Partners, Inc. and Pfizer Inc. The Pfizer 2002 Annual Report
Application of Research & Measurement
- Delahaye Medialink Worldwide for National Association of Realtors "Stopping the Big Grab"
- Georgia-Pacific Corporation Using Research and Measurement to Drive Cultural Change at Georgia-Pacific
- Horn Group, Inc. Horn Group Takes Cognos "Out in Front"
Cause-Related Marketing
- Cone Inc. ConAgra Foods' "Feeding Children Better" Program
- PowerPact, LLC PowerPact/Procter & Gamble "Awareness is Love"
- Hirons & Company and Verizon Wireless Verizon Wireless Hopeline Voice Mailbox Program
- The Weather Channel "The Weather Channel 'Raises' Suns Safety Through Rays Awareness Campaign"
Community Relations
- BellSouth International BellSouth Pronino
- Hunter Public Relations The Launch of the "Sears American Dream" Campaign
Crisis Management
- Ketchum "Hyundai Achieves the Appropriate Overreaction"
- JSH&A Public Relations "Combating West Nile Virus"
- O'Reilly Public Relations for Goodrich Corporation
Employee Relations
- Burson-Marsteller for Unilever Home & Personal Care "The Enterprise Culture Adventure: Changing Behavior to Drive Growth"
- Cohn & Wolfe Hilton Hotels Corporation "Hilton Random Acts of Service" Program
- General Electric Company "Imagination at Work"
Event Marketing
- Chandler Chicco Agency "The Ascensia Dream Fund - Sailing, Self-Monitoring, Success"
- City of Takoma Environmental Services "Making an Electronics Recycling Event Groovy"
- Weber Shandwick Worldwide and American Airlines "Up, Up and Away"
External Publication
- The Art Institutes The Common Thread
- Broward County Water Matters Media Kit
Financial/Investor Relations
- Air Products and Chemicals, Inc. "Being the Best Company to Invest In, Buy From and Work for": Air Products' 2002 Investor Conference and Annual Report"
- FD Morgen-Walke Steve Madden Ltd - "Rebuilding Credibility One Step at a Time"
- Investor Relations International "Castelle's Stock Grows 688% With Help from Investor Relations International"
- Rx Communications Group, LLC "Maintaining a Proactive Program While Maneuvering Through a Crisis: Genaissance Pharmaceuticals, Inc."
Global PR
- 3M Company Celebrating a Country of Innovation: The 100th Anniversary of 3M
- BellSouth International Bell South Pronino
- Text 100 Public Relations "It's a Small World After All -- The International Launch of the DocuColor iGen3"
Interactive Campaign
- Cohn & Wolfe/Los Angeles "Hampton's Year of 1,000 Weekends" Calendar & Web Site
- Mindshare Internet Campaigns, LLC EMILY's List
- Rosenbluth International War Pages
Internal Publications
- Frank Russell Company Soundings
- Purdue Pharma L.P. @Purdue Employee Magazine
Marketing Communications
- The MWW Group for Bally Total Fitness "Operation B-Fit Nation"
- National Public Radio "The Tavis Smiley Show" Launch
- washingtonpost.com washingtonpost.com National Advertiser Outreach
- Yahoo! "Yahoo! Internet Train"
Media Event
- Coyne PR Arm & Hammer Coolest Cat Trick National Championship
- Hunter Public Relations for Kraft Foods, Inc. "Celebrating The JELL-O Brand's Anniversary as Utah's 'Official State Snack'"
- Neiman Group ATPA - "Lock it or Lose It" Mock Auto Theft
- Weber Shandwick and Burger King Corp. "The 45th Anniversary of the Original WHOPPER"
Media Relations
- Bahamas Ministry of Tourism "Bahamas Weather Conference: Putting an Accurate Spin on Hurricanes"
- Ketchum for FedEx Corporation "Absolutely, Positively Delivering a New FedEx"
- Patrice Tanaka & Company, Inc. Dysun DC07 Vacuum Launch in the U.S.
- Vodafone UK "VODAFONE LIVE!"
Multicultural
- Freddie Mac CreditSmart Espanol Consumer Education Initiative
- The San Jose Group "El Cerdo es Bueno" for National Pork Board
Pro Bono
- Clarity Communications Group, LLC "Hospitality Homes Turns 20"
- Sawchuk, Brown Associates "Alleviating Hunger...Together"
- Wilcox Group "Concert for Cancer"
Product Launch
- Cohn & Wolfe Embassy Suites "Creativity Suite"
- International Spy Museum International Spy Museum Grand Opening
- Weber Shandwick for the Coca-Cola Co. Launch of Vanilla Coke
Public Service Announcement
- LifeScan, Inc. "M*A*S*H Fights Diabetes Public Service Campaign"
- National Breast Cancer Awareness Month Board of Sponsors, AstraZeneca HealthCare Foundation and Burston-Marsteller "Bust the Barriers: Spotlight on National Breast Cancer
Awareness" - Thomas Becker International "Honor the Differences"
Public Affairs
- Campaign for Tobacco-Free Kids "Kick Butts Day 2002"
- Manning Selvage & Lee Public Relations "U.S. Army News Bureau: Preparing American Soldiers for War"
- Solem & Associates "San Franciscans Against the Blank Check: NO on Proposition D"
- Winning Strategies Public Relations Coalition for Auto Insurance Competition