Firm Tosses Hat Into Growing PR Ring…

RL Public Relations + Marketing last week announced the launch of Sportivo, which will look to Latin athletes to help drive brands among Hispanics, the country's fastest-
growing ethnic population. Sportivo, one of a few sports agencies focused on U.S. Latino marketing, will provide strategic branding opportunities for companies, consumer products,
entertainment properties and athletes. Recent studies show that Hispanic purchasing power is estimated at $600 billion and represents the ninth largest economy in the world.
Contact: Lucila Garcia, 310.226.8600