In an exclusive poll provided to PR NEWS, PRSA recently took the pulse of nearly 400 communications executives working at nonprofits and associations. We wanted to get some
vital stats about these PR pros, particularly how much they are earning. As the chart shows, bonuses have become quite scarce, but salaries, for the most part, are increasing. By
how much is another story, as -- like their compatriots working on the corporate and agency sides of the business -- PR pros at nonprofits and associations struggle to maintain
decent salary levels.
|
Background on Respondents: Which of the following best describes your job title?
|
|
|
|
Response Total
|
| Chief Communications Officer |
25
|
| Senior VP or VP of Communications |
17
|
| Senior VP or VP of Public Affairs |
12
|
| Director/Supervisor |
119
|
| Manager |
79
|
| Account Executive |
5
|
| Communications Specialist |
55
|
| Other (please specify) |
77
|
| Total Respondents |
384
|
|
Please choose the location closest to where you work:
|
|
|
|
Response Total
|
| New York |
39
|
| Washington DC |
79
|
| Chicago |
98
|
| Boston |
5
|
| Dallas |
54
|
| Atlanta |
61
|
| Los Angeles |
20
|
| San Francisco |
16
|
| Canada |
7
|
| Other International |
3
|
| Total Respondents |
382
|
|
In what region of the country are you located?
|
|
|
|
Response Total
|
| Northeast |
64
|
| MidAtlantic |
69
|
| North Central |
83
|
| Southeast |
74
|
| Southwest |
49
|
| Mountain/Pacific |
44
|
| Total Respondents |
380
|
|
Into which of the following groups did your base salary for 2002 fall:
|
|
|
|
Response Total
|
| $25000 or lower |
14
|
| $26-39K |
96
|
| $40-55K |
124
|
| $56-75K |
91
|
| $76-89K |
21
|
| $90-99K |
16
|
| $100-$110K |
8
|
| $111-$125K |
4
|
| $125-$149K |
4
|
| $150K or higher |
4
|
| Total Respondents |
381
|
|
In 2003 have you received a salary increase over your 2002 salary?
|
|
|
|
Response Total
|
| Yes |
282
|
| No |
100
|
| Total Respondents |
382
|
|
Which of the following best describes your 2002 bonus?
|
|
|
|
Response Total
|
| Did not receive a bonus for 2002 |
224
|
| Less than 4% |
91
|
| 4-5% |
36
|
| 6-8% |
9
|
| 7-9% |
9
|
| 10-15% |
10
|
| 16-20% |
1
|
| more than 21% |
3
|
| Total Respondents |
383
|
|
Do you expect to receive a bonus in 2003?
|
|
|
|
Response Total
|
| Yes |
142
|
| No |
238
|
| Total Respondents |
380
|