Archive: August 2003

When pitching a new account or trying to get some exposure for an existing one, it’s easy for PR pros to fall back on routine. Account executives tend to go to the usual suspects when… Continued

Executives are often thrilled when professional communicators promise to approach their task “like a campaign.” That is, with a sense of urgency, savvy and discipline. While a lot of people in corporate America express a… Continued

When Procter & Gamble sought PR help in launching a new product last year, the cosmetics maker wanted more than the usual talk of timeless grace and nature adorned. The Olay Regenerist skin care product… Continued

Hearst Magazines 455 E. Paces Ferry Road Suite 216 Atlanta, GA. 30305 404.261.3603 http://www.hearstmagazines.com The Wind-Up Veranda is no longer a well-kept secret. The magazine launched in 1987 and for more than a decade was… Continued

John Capouya, deputy editor of SmartMoney, was brought in two years ago to ramp up the monthly’s consumer lifestyle coverage. Capouya (ex-Newsweek, The New York Times) edits the “Smart Spending,” “Agenda” and “Tech File” sections.… Continued

At a recent media forum in New York sponsored by American Business Media, PR NEWS asked the reporters assembled what some of the differences are between corporation communication executives and agency reps when pitching top-tier… Continued

Dan Keeney, APR, a 20-year PR veteran, has launched a Houston-based PR agency, DPK Public Relations. The firm will specialize in corporations seeking to protect and enhance their reputations while they deal with a looming… Continued

It’s got to be more uplifting than “Survivor,” “Paradise Hotel” or any other of the host of reality shows that are now all the rage. Starting in early 2004 Southwest Airlines will be the subject… Continued

Will Microsoft babies ever spend more than a few minutes with their noses nuzzled in a newspaper? The Washington Post Co. is betting they will with the recent launch of Express, a 20- to 24-page… Continued

The study, Intangible Assets and Communication, found three tools that PR pros can use to help them assess their organizations’ intangible assets: two help assess how companies share information and the third tool is how… Continued