Archive: August 2003

Ketchum and IDC, one of the top IT research consulting firms, last week introduced PACE Index (Partners Alliances Communications Effectiveness), a partner communications measurement and management service. The PACE Index benchmarks the effectiveness of a… Continued

Hoping to provide a midday “fix” for news junkies, National Public Radio last week added “Day to Day” to its programming lineup. The show, so far airing on about 50 radio stations that carry NPR,… Continued

YoungPRPros.com, the online forum for early- to mid-career PR pros, recently added its 1,000th member, surpassing a long-held goal for the group. According to group founder and moderator Ian Lipner, an account executive at Washington,… Continued

Mark Malinowski, senior VP/director of the agency’s Ketchum Entertainment Marketing Division (KEM), takes on the newly created role of director of Entertainment Marketing for the entire Ketchum network and creative director for KEM. The new… Continued

The survey dissects what each affiliate likes and dislikes in terms of the kinds of stories they like to run. But among the 28 newsrooms polled, several standards did bubble up to the surface. For… Continued

A recent and comprehensive survey on VNR and B-roll usage throughout the nation’s newsrooms shows that newsrooms do not march in lockstep, despite the ongoing lurch toward broadcast giantism. The survey, conducted by New York-based… Continued

In 2001 conservative groups blasted clothing retailer Abercrombie & Fitch for distributing catalogs filled with “scantily clad” models. The next year, Asian-Americans accused the retailer of racism when A&F introduced a line of T-shirts depicting… Continued

In the song “Love Minus Zero/No Limit,” troubadour Bob Dylan sings: “She knows there’s no success like failure/And that failure’s no success at all.” The stanza could be the soundtrack for succession planning among communications… Continued