Archive: August 2003

PR pros are often bedeviled when they try to establish a link between communications and intangible assets, such as customer loyalty, brand equity, access to networks and human capital. Depending on how such assets are… Continued

Communicators in the ever-morphing world of interactive games are learning to look above and beyond the next looming game title release and toward a long-range positioning of the game company itself. And, applicable to communicators… Continued

For Azeezaly Jaffer, VP of public affairs and communications for the United States Postal Service, the story about USPS that ran on ABC News’ “20/20” was the last straw. The piece, which aired in early… Continued

In addition to pushing product, a company’s Web site can help companies deal with errors, misinterpretations, and omissions in media stories. Jim Lukaszewski, president of the Lukaszewski Group, a management consultant firm specializing in corporate… Continued

PR professionals entering the field in the past several years have experienced both the feast of the dot-com boom and the famine of the subsequent bust. And while hundreds of PR folk have gone from… Continued

When Tenet HealthCare Corp. completed its acquisition in June 2002 of five hospitals in the St. Louis area, it planned on farming out its public relations to a local agency. It wasn’t for lack of… Continued

IDG Corp. 500 Old Connecticut Path Framingham, MA 01701 508.879.0700 http://www.computerworld.com The Wind-Up Computerworld.com, the online companion to IDG’s Computerworld, targets IT executives at mid- to large-size companies who make sure a company’s computer fires… Continued

Media mavens have been chattering for years that traditional network news shows are on borrowed time because of the growing popularity of cable news programs. They may be right. But the last time we checked,… Continued

“It’s the way of the world. When things are going well in the stock market, rules and prudence get tossed out the window. Rising stock prices are cited as proof the system’s working and everything’s… Continued

Dan Klores, founder and president of New York-based PR firm Dan Klores Communications), has directed his fair share of PR campaigns. Now, he can add film director to his credits. On September 23 in New… Continued