U.S. Newswire is partnering with LatinClips Inc., an Hispanic
media monitoring service, to offer client monitoring of 1,300
Hispanic media outlets. Those outlets include U.S.- based Latino
media, as well as media in Latin America and the Caribbean. (Brian
Taylor, [email protected]) ...
Vocus adds a measurement tool, Vocus Analytics, to its PR
management software. The company says the tool goes beyond media
measurement, including information like Web site traffic and
measurement of internal activity. (Kay Bransford, [email protected]) ... Biz360
launches Market360 Global, a global media monitoring tool, allowing
multinational clients to keep track of their reputations and
marketshare overseas as well as in the United States. (Louise
Conroy, 415/962-8200 ext. 240)
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