Measuring Intangibles

Measuring reputation has become a necessity for building
proactive PR programs that anticipate changes in your
organization's credibility. Join PR NEWS on April 8 for an
exclusive Webinar on measuring all the intangible attributes that
make up your company's reputation. Katie Paine, president of
KDPaine & Partners and chair of the IPR's Commission on
Measurement, and Ward White, VP of communications for Northwestern
Mutual, will offer their advice and proven strategies for getting a
gauge on your reputation. For more information, contact Amy Urban,
aurban@pbimedia.com.