Image Patrol: Knowing A Crisis When You See One (A Tale of 2 Publishers)

I grew up in a house full of editors and publishers. Most of my
mother's side of the family worked for Hearst (my grandfather was
the general manager) and my father, a Time Inc. man, ultimately
ended up the publisher of Fortune magazine. In fact, when I was
little, I thought that publishing was the only occupation one could
have. As a result, I've always assumed that publishers and editors
were savvy enough about words and the media that they'd do a good
job protecting their image. But the recent crises faced by Hachette
Filipacchi and Bertelsmann are a pretty good indication that my
childhood delusions are still with me.