Don’t miss the chance to enter the “Stevies,” as the American Business Awards have come to be known (the awards, overseen by a panel of judges and advisors including Donald Trump, the publisher of Forbes,… Continued
Archive: January 2003
A Model for Rebuilding Trust
January 20th, 2003 by PRNEWSThe Public Relations Coalition is challenging corporate America to take a structured approach to regenerating trust with the American public. The coalition of 19 communications organizations, including PRSA, IPR, IABC, the Arthur Page Society and… Continued
The ‘Key’ to Employee Satisfaction
January 20th, 2003 by PRNEWSThe Associated Press got some bad press of its own recently when it distributed key chains to employees with the message, “AP Diversity: Many Views, One Vision.” AP staffers, who have been in negotiations with… Continued
PR NEWS Seeks Freelancer
January 20th, 2003 by PRNEWSDo you have experience in PR, strong writing skills and a desire to see your name in PR NEWS on a monthly basis? PR NEWS is seeking a freelance writer, preferably with experience in both… Continued
Strategy of the Week
January 20th, 2003 by PRNEWSEarnings season is upon us again, and whether your PR department has fully integrated with IR or remains siloed, it’s time to think about earnings conference calls. Your own earnings call – not to mention… Continued
People Moves
January 20th, 2003 by PRNEWSCorporate Moves John Needham becomes SVP, public affairs, for Time Inc. The newly-created position reports directly to chairman and CEO Ann Moore. The Center for Jewish History appoints Steven Greene to the newly-created position of… Continued
Employee Communications Prompt Volunteerism, Internal Spirit
January 20th, 2003 by PRNEWSPrudential Financial’s Global Volunteer Day project is remarkable not only for its dramatic increase in the number of volunteers year over year, but for the trust it builds within local communities and the relationships created… Continued
Media Insight: Government Enterprise
January 20th, 2003 by PRNEWSCMP, Attn: Stephanie Stahl 600 Community Drive Manhasset, NY 11030 516/562-5662 516/562-5036 (fax) http://www.governmententerprise.com In March, CMP will launch a quarterly supplement to InformationWeek that taps one of the few markets b-to-b publishers see booming… Continued
Media Metrics
January 20th, 2003 by PRNEWSScoring a placement on a national broadcast program is every PR pro’s dream (or nightmare, depending how hard the client is pushing for “Today” coverage of small-time news). We can’t change the client’s expectations, but… Continued
Media Strategy of the Week
January 20th, 2003 by PRNEWSYou don’t have to be told that press releases should be approved by senior management, by client organizations or departments, and in some cases even by legal. But how often do you approach third parties… Continued