Archive: January 2003

Throw Out the Old Handbook in Favor of Today’s Crisis Drills

January 27th, 2003 by

Maybe it’s the war-time mentality. Maybe it’s post-Enron thinking. Or maybe it’s a lesson from Sept. 11: The worst can happen, and companies must be prepared. Whatever the case, over the past year, crisis managers… Continued

IPR Names New Officers

January 27th, 2003 by

The Institute for Public Relations named 2003 officers and trustees, including Frank Ovaitt, co-chair of the executive committee of the board of trustees; Ward White, co-chair of the executive committee of the board of trustees;… Continued

CSR Online

January 27th, 2003 by

Missed the announcement of the CSR Award Winners in PR NEWS? Check out our Web site, http://www.PRandMarketing.com, for a list of the winners and more information on the awards program.

Speaking of PR

January 27th, 2003 by

Have something to say about PR? PRSA is looking for speakers for its 2003 International Conference in New Orleans. The event, slated for Oct. 25-28, will focus on “Building Credibility, Confidence and Respect.” Potential speakers… Continued

Product Launches Don’t Depend on the Super Bowl

January 27th, 2003 by

As football season draws to an end and reports abound about $2 million price tags for 30 seconds of “Super Advertising,” a new survey shows that consumers have short memories when it comes to product… Continued

Bio is Booming … But is Transparency a Bust?

January 27th, 2003 by

Pharmaceuticals and biotechnology may be among the few areas that have been booming over the past year, but the companies in this sector may not be doing as much as they should to avoid risk.… Continued

Homeland Defense?

January 27th, 2003 by

American Express is writing a “war clause” into its advertising contracts, reserving the right to cancel or postpone advertising should the United States go to war in 2003, according to a recent story in Advertising… Continued

Tipsheet: Managing Crises Internally

January 27th, 2003 by

Most communications teams plan carefully for the external repercussions of a crisis – you prepare “war rooms” to ensure easy strategizing and monitoring of the media, you make sure you have a dark site ready… Continued

PR Helps Beat ‘Reincarnation’ of One Priest’s Personal Crisis

January 27th, 2003 by

Most PR practitioners would agree the Catholic Church needs to focus its attention on a few Golden Rules of crisis communications: Tell the truth and take responsibility. When the sex scandal that has eaten away… Continued

Media Insight: "CheckPoint CNBC"

January 27th, 2003 by

CNBC 2200 Fletcher Ave. Fort Lee, NJ 07024 201/585-2622 http://www.cnbc.com There are plenty of programs covering the security field as part of their broader news mission. But “CheckPoint CNBC,” launched late last year, offers a… Continued