Employee Communications Prompt Volunteerism, Internal Spirit

Prudential Financial's Global Volunteer Day project is
remarkable not only for its dramatic increase in the number of
volunteers year over year, but for the trust it builds within local
communities and the relationships created with hundreds of partner
nonprofits. The event takes place every year on a Saturday in
October and is spearheaded by four staffers in the Community
Resources department (part of HR) and five employees in the PR
department. Global Volunteer Day is notable among corporate
"volunteer days" for the sheer scope of interest and involvement it
generates among employees - especially since it takes place on a