Media Metrics

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Scoring a placement on a national broadcast program is every PR
pro's dream (or nightmare, depending how hard the client is pushing
for "Today" coverage of small-time news).

We can't change the client's expectations, but we can make it a
little easier to find the right outlets for your broadcast media
list. In this installment of Media Metrics, we've partnered with
MediaMap to find the most frequently searched broadcast shows in
its database, along with the most frequently searched broadcast
contacts. For more information, see http://www.mediamap.com.

Top 10 Most Frequently Searched National Broadcast
Shows

  1. "Today"
  2. "Good Morning America"
  3. "The Early Show"
  4. "The View"
  5. "Oprah Winfrey Show"
  6. "Live! With Regis and Kelly"
  7. "CBS MarketWatch Weekend"
  8. "Sunday Morning"
  9. "World News Tonight with Peter Jennings"
  10. "Nightly Business Report"

It's no surprise that the producers most sought after in
MediaMap's database are those who control the programming for the
major morning shows.

Top 10 Most Frequently Searched National Broadcast
Contacts

  1. Betsy Alexander, Supervising Producer, "Today"
  2. Andrew Goldstein, Producer, "Today"
  3. Sandra Aiken, Segment Producer, Parenting, "Good Morning
    America"
  4. Kim Gerbasi, Supervising Producer, "Today"
  5. Sue Carswell, Senior Story Editor/Producer, "Good Morning
    America"
  6. Margo Baumgart, Segment Producer/Food, "Good Morning
    America"
  7. Antoinette Machiaverna, Segment Producer, "Today"
  8. Patty Neger, Coordinating Producer, "Good Morning America"
  9. Amy Wasserstrom, Field Producer, "Today"
  10. Lynn Drasin, Producer, "Good Morning America"

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