You don't have to be told that press releases should be approved
by senior management, by client organizations or departments, and
in some cases even by legal. But how often do you approach third
parties you're naming in the press release for their approval? You
may call to get the facts, but do you actually send a copy of the
release for their review?
It may be yet another step in the seemingly endless press
release review process, but sometimes going the extra mile pays
off. A sister publication at PBI Media recently named the winners
of one of its annual awards programs. Many of the winners naturally
jumped on the opportunity to publicize the recognition. Most called
for background information on the awards program and on PBI Media,
but a few also took the time to send their completed releases to us
for our review - and we were glad they did.
Some included misspellings and inaccuracies, and one even
replaced the title of our sister publication with its tagline. We
were thrilled to have the opportunity to gently amend the errors,
and our winners were glad they took the time to run the release by
one more set of eyeballs.