CMP, Attn: Stephanie Stahl
600 Community Drive
Manhasset, NY 11030
516/562-5662
516/562-5036 (fax)
http://www.governmententerprise.com
In March, CMP will launch a quarterly supplement to
InformationWeek that taps one of the few markets b-to-b publishers
see booming these days: the government. Government Enterprise will
have an initial readership of 44,000 government business-technology
executives at the federal, state and local levels, culled from the
existing readership of InformationWeek, as well as from the
readership of sister CMP pub, Network Computing. The vast majority
of readers will be among those already receiving
InformationWeek.
As editor-in-chief of InformationWeek Events, Brian Gillooly is
performing editorial oversight duties for the new publication for
the time being. InformationWeek Editor Stephanie Stahl will be
taking the reins of the new project, however.
Content/Contacts/Deadlines
To get ink in Government Enterprise, "PR people should contact
the InformationWeek editors for their respective beats. For
example, if you have a CRM story in the federal government, contact
Dave Ewalt, the CRM reporter for InformationWeek," says Gillooly.
Check the InformationWeek masthead for contact information (go to
http://www.informationweek.com).
Conventional wisdom holds that government tech execs run far
behind their private-sector peers. Gillooly wants to see research
pieces and best-practice profiles that highlight the places where
government is in fact outpacing the commercial world.
Editors want pitches eight weeks before any given publication
date. The editorial deadline will be four weeks later and the
magazine (a 30-page folio) will be put to bed two weeks after
that.
For general questions and information, email Stahl at [email protected].
Pitch Tips
The editors will be looking for pitches via email, and the more
practical, the better. They want to see what is actually being done
and what actually works, as opposed to what could be done. "If
someone can provide a good case study of how a technology is being
used in new and unique ways in the government, that is going to get
our attention," says Gillooly.
Gillooly expects the primary sources to be government CIOs as
well as vendors and system integrators. At the same time, vendors
without clients need not apply. "If it is just somebody who thinks
this will be a good fit in the government, but they don't have
anything to back it up, that is not going to have a very long
shelf-life with us."
Comments
Gillooly says a secondary mission of the publication will be to
illustrate potential areas of cooperation or cross-pollination
between governmental and private-sector technologies. Thus, in a
story intended to highlight a particular technology, editors will
see it as a big plus if that same technology can ultimately be of
value to the private sector. "We want to show how there can be a
bridging of knowledge, understanding and language," he says.
In The Pipeline
Gillooly is keeping the long-term editorial plans loose at this
point. Homeland security will no doubt figure into the upcoming
issues, but that is as far as he will speculate. The goal, he says,
is to keep the publication as timely and newsworthy as possible
within the limits of a quarterly.
For the foreseeable future, the magazine will remain a
quarterly, but the publishers have not ruled out a more frequent
publication timeframe.