Archive: October 2002

Winner: Dome Communications Campaign: Sears Holiday Care-A-Van Program Budget: $750,000-$900,000 Sears realized the 2001 holiday season would be a special one following Sept. 11. Sears and its employees had already contributed more than $3 million… Continued

Winner: Golin/Harris International Campaign: Lowe’s Great Safety Adventure Budget: $280,000 Accidental injuries are the leading cause of death among children under 14. And more than 4.5 million children are hurt each year in their homes.… Continued

Winner: Golin/Harris Forrest Campaign: Bank Mandiri Global Communications Plan Budget: Budget was $125,000 plus out of pocket expenses for frequent travel to Jakarta and other locations. Research and measurement are the most underused tools in… Continued

Winner: SC Johnson Report: SC Johnson 2002 Public Report Budget: Overall budget was $65,000, with $6,000 for design, $32,000 for production, $18,000 for printing, $5,500 for CD replication and $3,500 for CD conversion to the… Continued

Sound communications can accomplish just about anything, from inspiring employees, to bringing much-needed healthcare to children and the elderly, to saving lives. In this special issue of PR NEWS, we prove it in the profiles… Continued

David Reeder, former director of corporate comms for Bayer Corp., takes the PR helm at EMD Pharmaceuticals, where he will oversee external, employee and marketing communications. Weber Shandwick promotes Andy Polansky to president of its… Continued

Targeting Puerto Rican audiences could dramatically amplify the power of your Hispanic-targeted PR, says reader Cristina Miranda, of Widmeyer Communications. Miranda wrote in response to our Sept. 23 article, “Pitching Hispanic Media Requires Culture Savvy,… Continued

Fleishman-Hillard earns the distinction of being the only PR firm to be named to Working Mother magazine’s exclusive list of 100 Best Companies for Working Mothers. Women represent 67 percent of Fleishman’s total staff and… Continued

Socially responsible behavior could be your most powerful weapon in fighting against the corporate “crisis of confidence.” Americans report they are 30 percent more likely than they were in 2001 to switch from one brand… Continued

This week’s strategy is a PR basic, but it bears repeating: Make the most of your press kit at a trade show. All too often, even seasoned PR pros underestimate the importance of a solid… Continued