David Reeder, former director of corporate comms for Bayer Corp., takes the PR helm at EMD Pharmaceuticals, where he will oversee external, employee and marketing
communications.
Weber Shandwick promotes Andy Polansky to president of its North American operations. Gail Heimann becomes president of the firm's New York office.
PRSA announces the recipients of its top honors: Timothy Doke, VP of corporate communications for American Airlines, is named PR professional of the year in recognition of his
effective management of the many crises that plagued American in 2001, as well as the innovative PR campaigns the company launched during the year. Also among the winners is
Clarke Caywood, of the Medill School of Journalism, the 2002 recipient of the Outstanding Educator Award. Caywood introduced the concept of integrated marketing and communications
to grad students at Northwestern University.
Watch for next week's special Platinum PR Awards issue, an issue chock-full of the strategies and tactics that distinguished the 2002 winners. We'll profile each campaign and
give you all the stealable ideas you need to make your next campaign a dramatic success.
