Archive: October 2002

Winner: Weber Shandwick Worldwide Campaign: Avaya Triple Crown Campaign Budget: $60,000 a month Networking company Avaya faced an uphill battle when it was spun off from Lucent late in 2000. Working in the shadow of… Continued

Winner: Haberman & Associates Campaign: Irv Gordon/Volvo’s 75th Anniversary Event Budget: $200,000 When 61-year-old Long Island native Irv Gordon hit 2 million miles in his 1966 Volvo – yes, 2 million miles – Volvo seized… Continued

Winner: General Mill & Padilla Speer Beardsley Campaign: Big G Brands Turn PEZ Heads Budget: $68,995, including $35,375 in fees and $33,620 in expenses. This budget is for PSB’s communications efforts only. It does not… Continued

Winner: IBM Americas Publication: Market$hare Budget: There was no budget allocated for the new publication; Market$hare was simply a part of Freeman and O’Donnell’s workflow. IBM has 14 unique groups in its IBM Americas marketing… Continued

Winner: APCO Worldwide Campaign: Xiameter Brand Launch Budget: $300,000 Launching a new brand isn’t a top priority for most PR pros when their organizations are in Chapter 11 bankruptcy. But in October 2001, after five… Continued

Winner: Vollmer Public Relations Campaign: Travelocity.com Inc. Investor Relations Program Budget: Budget for this ongoing program was a retainer of $12,500 per month plus expenses. Travelocity’s situation when it launched a major investor relations campaign… Continued

Winner: Northwestern Mutual Publication: Community Report Budget: $61,585, including $5,000 in freelancer costs, $6,836 for the project manager, $5,000 for photography, $15,000 for graphic design and $29,749 for printing. Northwestern Mutual doesn’t settle for third… Continued

Winner: Hill and Knowlton Chicago Campaign: Bikers Go Hog Wild Over New Wahl Trim ‘N’ Vac Budget: The budget for this “wildly” successful event marketing campaign was a slim $20,000. In August 2001, Hill and… Continued

Winner: PNC Financial Services Campaign: PNC Chairman’s Challenge Budget: $700,000 PNC CEO Jim Rohr brought an ambitious vision to the table in 2001. With the proper motivation, he said, PNC Financial Services Group could dramatically… Continued

Winner: Verizon Campaign: Sept. 11 Crisis Communications Plan Budget: There was no budget beyond the public affairs team’s typical internal expenses. Peter Thonis, EVP of external communications for Verizon, calls the telecom giant’s communications staff… Continued