Don’t Underestimate Puerto Rico

Targeting Puerto Rican audiences could dramatically amplify the power of your Hispanic-targeted PR, says reader Cristina Miranda, of Widmeyer Communications. Miranda wrote in
response to our Sept. 23 article, "Pitching Hispanic Media Requires Culture Savvy, Basic Skills," to note that the more than 4 million Latinos in the U.S. Commonwealth of Puerto
Rico bring the number of Hispanic Americans to more than 40 million. "The brand loyalty and spending power when you include [Puerto Ricans] is tremendous. We are constantly
reminding our clients not to forget them," Miranda says. Thanks for reminding our readers, too! (