Archive: October 2002

Focus on Partnership & Flexibility

October 28th, 2002 by

We would be hard-pressed to find PR professionals who say they’ve enjoyed the effects of the economic downturn. But in many ways, today’s tight budgets have made for more efficient and effective agency/client relationships. Clients… Continued

Seeking the PR Pro of the Year

October 28th, 2002 by

This December, PR NEWS will honor a PR Professional of the Year. We’re seeking your nominations for seasoned PR practitioners who embody the best of communications – whose creativity, dedication, active leadership and positive influence… Continued

Job Tracker

October 28th, 2002 by

Prestigious PR agency seeks Sr. VP or experienced VP with background in pharmaceutical, healthcare and medical accounts. Position requires strong account and staff management skills. Having worked on large national/international accounts is a plus. Opportunities… Continued

PR Calendar

October 28th, 2002 by

Mark your calendar for the following industry events, coming up this year. Event: “Meet the Media” Date/Location: Monday, Nov. 11; 3 West Club, New York Content: The Healthcare PR and Marketing Society of Greater New… Continued

CSR Awards Deadline Nears

October 28th, 2002 by

Please don’t miss the Nov. 1 deadline for PR NEWS’ CSR Awards program. We’ll honor outstanding corporate social responsibility in categories including business ethics communications, environmental communications and more. See http://www.PRandMarketing.com for more information or… Continued

The State of Silicon Valley PR

October 28th, 2002 by

While some recent reports show guarded optimism for PR spending, Silicon Valley firms are still feeling the powerful crunch of a down economy and the high-tech implosion. A new study by McKie Headstrom PR shows… Continued

Constructive Competition: Making Agency Shopping More Productive

October 28th, 2002 by

Competition can be a good thing in many areas of our lives. I’m a runner. I tend to run farther and faster when I am with other runners rather than by myself. In business, competition… Continued

Constant Communications Manage Organizational Change

October 28th, 2002 by

MapInfo, a global software firm, and its agency of record, Schwartz Communications, have been together for 11 years. But the team’s approach to communications is as fresh today as it was a decade ago, in… Continued

Wyeth Brings in On-Site PR Service

October 28th, 2002 by

Every PR department wants an agency that really understands its business needs. What better way than to actually integrate an employee of your agency into your own team? When Wyeth Consumer Healthcare, which owns the… Continued

MEDIA INSIGHT: "Q," The Chicago Tribune

October 28th, 2002 by

435 North Michigan Avenue #300 Chicago, IL 60611 312/222-3232 http://www.chicagotribune.com The Chicago Tribune is letting its hair down, and Denise Joyce, previously The Trib’s health and family editor, is the woman behind it. Joyce oversees… Continued