Tyco Corp. is in serious crisis mode with investigations of gross misconduct by former CEO Dennis Kozlowski and other senior executives. But if the company’s online “newsroom” is any indication, the crisis is being compounded… Continued
Archive: October 2002
Editor’s Note
October 21st, 2002 by PRNEWSIt’s fitting that in our Special Issue on PR on the Internet, we announce a brand new online resource exclusively for PR NEWS subscribers. All PR NEWS subscribers now have access to the PR NEWS… Continued
The Latest Online…
October 21st, 2002 by PRNEWSWampler Foods puts its corporate site, http://www.wampler.com, to good use with a prominent link to recall news at the top of its left-hand navigation bar. The crisis site includes exhaustive information on the recall of… Continued
The State of Online PR: Web Takes Its Place Among Mature Media
October 21st, 2002 by PRNEWSThe naysayers are eating crow … but so are a few of the evangelists. The Web has grown up, and while the medium is every bit as powerful as some predicted it would be, many… Continued
PR Innovator Of The Year: Innovator Reflects on Agency Life, Community Commitment
October 14th, 2002 by PRNEWSDoug Dome Dome Communications Doug Dome’s role as an “innovator” began long before PR NEWS honored his achievements. Dome is a veteran of corporate communications, having served in PR roles at Marshall Field’s, Chicago’s Fairmont… Continued
Web Campaign: Web Campaign Gets Server Out in Front
October 14th, 2002 by PRNEWSWinner: The Hoffman Agency Site: HPServerNews.com Budget: $6,500 When Hewlett-Packard asked The Hoffman Agency to handle PR for a new type of computer server, it was clear that a detailed Web site would have to… Continued
PSA: PSA Makes Hard Choices Easier
October 14th, 2002 by PRNEWSWinner: Robert Wood Johnson Foundation Campaign: Covering Kids Budget: The Covering Kids initiative has a $26 million budget for three years. The 30-second PSA (produced by GMMB) was a fraction of that massive budget, which… Continued
Public Affairs: Bringing Seniors Prescription Peace of Mind
October 14th, 2002 by PRNEWSWinner: Weber Shandwick Worldwide Campaign: Peace of Mind with Prescription Advantage Budget: $2 million. Senior citizens may have complaints about the healthcare system at large. But just try getting them to change their prescription plan,… Continued
Product Launch: Product Launch Cleans Up, Leaves PR Smelling Sweet
October 14th, 2002 by PRNEWSWinner: Chandler Chicco Agency Campaign: Cool Mint Listerine PocketPaks Clearn Up Your Mouth Budget: The budget was a “cool” $1 million for both time and out of pocket expenses. Americans evidently have a breath obsession,… Continued
Multicultural Campaign: Multicultural Campaign Results Melt in Your Mouth
October 14th, 2002 by PRNEWSWinner: rbb Public Relations Campaign: M&Ms Go Hispanic Budget: $150,000, with the majority going to professional services and about 10 percent going to media mailings and associated costs. When M&M/Mars made the decision in 2001… Continued