Strategy of the Week

Most savvy PR pros understand the impact of speaking opportunities for company execs or top-level clients. "One of the advantages of speaking opportunities is they create
multiple face-to-face relationships. People are just more inclined to buy from you if they see you speak or speak to you," says Diane DiResta, author of Knockout Presentations and
a presentation coach. DiResta appeared last week at a Women Executives in PR event on "Putting Your Money Where Your Mouth Is" to discuss the marketing and media relations value
of key executive speaking placements.