Technology in Context

Wondering what - and how - to pitch wary technology reporters? Strategic Communications Group has done your homework for you. The Silver Spring, Md.-based firm recently
released a white paper ("Technology in Context for Effective Media Relations in 2002") detailing topics that will be top-of-mind with technology reporters in the coming year,
including CRM, videoconferencing, XML and eGovernment. The white paper argues for pitching business and technology reporters information, products and services in the context of
larger "hot" topics. Strategic interviewed reporters, editors and freelance journalists covering technology to find out what their reporting focus will be in 2002. To request a
copy of the white paper, see the agency's Web site,