Planning an SMT or VNR for the near future? How can you be sure your vendor is right for your needs? We asked Gerri Kramer, VP and senior producer with DWJ Television, to give
us an insider's look at the top questions a potential client should ask a broadcast vendor before signing on to produce a project. For more information, contact Kramer at [email protected].
- Do you provide free consultation on whether my idea is newsworthy and what can be done to make it attractive to broadcast media?
- Do you have writers, producers, editors and media placement professionals on staff?
- Can you handle remote shoots with same-day editing and distribution?
- What methods do you use for distribution (satellite, hard copy, digital distribution)?
- Do your media placement professionals work full time pitching stories?
- Do you pitch a group of stories at once each day, or will my story be pitched individually?
- How long do you report the usage of VNRs, B-roll and SMTs and do you conduct an active placement effort as long as you are reporting results?
- What is your plan to increase the lifespan of my SMT or newsfeed beyond the day it's scheduled? What do you do if something unexpected dominates the news agenda and ruins the
timing of my SMT or news feed? - Do you produce marketing videos, streaming video, Webcasts, radio news programming, PSAs and other products that can help me maximize my investment in video production?
- Who are some of your clients and what have you done for them?