Just in case you haven't heard it often enough, a new study reveals that journalists thrive on email. They believe the quality of their work has improved and their reporting is
easier because of the Internet and email. According to the study, released this month by the Institute for Public Relations, email has become the preferred medium for
communications between PR pros and reporters. Communications pros interviewed for the study, sponsored by The Worldcom Group, also feel they have better access to reporters
because of email and the Web. The study did warn, however, that the Web and email lead to abuse of information, new opportunities for widely disseminated misinformation and longer
days for journalists and PR pros alike. For more information, or to obtain a full copy of the study, contact Joe Epley at Worldcom, PO Box 11526, Charlotte, NC 28220-1526, email
[email protected], or see http://www.instituteforpr.com/internet_-
_new_technology.phtml?article_id+2001_worldcom.
This Just In: Journalists Love Email
