There’s not much worse for reporters than receiving a press release that has nothing even remotely to do with their publication…unless it’s receiving that same release 11 times. Actio Corp. sent an “Urgent” email to… Continued
Archive: April 2000
Merger Deals May Take Months, But Investors Keep Watching
April 24th, 2000 by PRNEWSLast year, more than 9,000 merger deals were forged (compared with only 1,877 in 1991), but the verdict is still out as to whether shareholders will ever look back and celebrate the record. A report… Continued
Media Insight
April 17th, 2000 by PRNEWSThe Christian Science Monitor Work & Money and Learning Sections One Norway St.,Boston, MA 02115 617/450-7034 http://www.csmonitor.com A 90-plus-year-old international daily, the Boston-based Christian Science Monitor is best known for international news coverage. It won… Continued
Media Moves
April 17th, 2000 by PRNEWSEric Reyes now edits the Filter section of Business 2.0. Former editor Carol Pickering now writes for the e-business section, and occasionally writes feature stories, cover packages, and investing section stories. [email protected]…Nadav Enbar, staff reporter,… Continued
Media Strategy
April 17th, 2000 by PRNEWSSay It with Video. Is your VNR hitting its targets? According to Deborah Genovesi, director of West Coast operations for DWJ Television, a solid VNR should receive at least 30-40 station airings with a minimum… Continued
This Just In…
April 17th, 2000 by PRNEWSWorkingWoman Network acquires D.C.-based Public Affairs Group (PAG). PAG founder and CEO Edie Fraser, says the acquisition won’t affect her role in heading up Best Practices in Corporate Communications and other public affairs/PR initiatives. Nearly… Continued
Role Reversal: Chief PR Officers Shift Focus From Strategy to Policy Issues
April 17th, 2000 by PRNEWSThe majority of chief public relations officers report to their CEO or COO and are more often than not in the position of executive advisor and boardroom strategist. That’s the good news. But for the… Continued