Media Strategy

Say It with Video. Is your VNR hitting its targets? According to Deborah Genovesi, director of West Coast operations for DWJ Television, a solid VNR should receive at
least 30-40 station airings with a minimum audience of 3 million viewers. "But don't be overly concerned with the number of plays," she says. "Audience is what counts. Twenty
usages and an audience of 4 million is good. Eighty plays and a half a million viewers is not good." Genovesi answers some common questions about VNRs: