Archive: April 2000

There’s not much worse for reporters than receiving a press release that has nothing even remotely to do with their publication…unless it’s receiving that same release 11 times. Actio Corp. sent an “Urgent” email to… Continued

Last year, more than 9,000 merger deals were forged (compared with only 1,877 in 1991), but the verdict is still out as to whether shareholders will ever look back and celebrate the record. A report… Continued

There’s something to be said for self-deprecation, and the PR firm Bob Gold & Associates was just having a little fun when it invited journalists to a swamp tour in the Louisiana bayou with a… Continued

The Christian Science Monitor Work & Money and Learning Sections One Norway St.,Boston, MA 02115 617/450-7034 http://www.csmonitor.com A 90-plus-year-old international daily, the Boston-based Christian Science Monitor is best known for international news coverage. It won… Continued

Eric Reyes now edits the Filter section of Business 2.0. Former editor Carol Pickering now writes for the e-business section, and occasionally writes feature stories, cover packages, and investing section stories. [email protected]…Nadav Enbar, staff reporter,… Continued

Say It with Video. Is your VNR hitting its targets? According to Deborah Genovesi, director of West Coast operations for DWJ Television, a solid VNR should receive at least 30-40 station airings with a minimum… Continued

First Comes Love, Then Comes Marriage…First came the Baby Boomers. Then came their kids. Then came SI for Kids, Teen People, MH-18, TeenStyle and scores of other pubescent pubs. Continuing the wave, the Washington Post… Continued

Earthly Pursuits. Companies with green business plans won’t want to miss verde.com, a new site set to launch this Saturday (Earth Day), featuring news and tips on eco- friendly lifestyles, travel, recreation, gardening, health and… Continued

WorkingWoman Network acquires D.C.-based Public Affairs Group (PAG). PAG founder and CEO Edie Fraser, says the acquisition won’t affect her role in heading up Best Practices in Corporate Communications and other public affairs/PR initiatives. Nearly… Continued

The majority of chief public relations officers report to their CEO or COO and are more often than not in the position of executive advisor and boardroom strategist. That’s the good news. But for the… Continued