Get em while they’re hot. Magazines focused on sports, sex and hobbies accounted for the largest number of new title launches between 1985 and 1999, but in many cases the passion was short-lived. Only half… Continued
Archive: February 2000
New Features
February 21st, 2000 by PRNEWSSweeter Deal. Honey Magazine is modeling a makeover courtesy of its new parent company, Vanguarde Media, which acquired the title last month. The beautified lifestyle book hit newsstands last week with a host of new… Continued
This Just In…
February 21st, 2000 by PRNEWSSears terminates contract to carry Benetton USA merchandise in 400 of its stores after victims’ rights groups picket a Houston Sears store and Benetton’s offices in New York. The protestors were reacting to Benetton’s recent… Continued
JobTracker
February 21st, 2000 by PRNEWSMedia Metrix Seeks PR & Marketing Communications Manager Media Metrix, the worldwide leader in Internet & Digital Media seeks public relations/marketing communications manager with at least two years experience in public relations, excellent media relations… Continued
Electric Companies Give Public a Positive Jolt
February 21st, 2000 by PRNEWSOver half of the 1,000 nationwide electric customers surveyed by the Edison Electric Institute regard their residential utility companies as friendly. Survey takers also felt their electric companies: are there for them (49%). work hard… Continued
Building a Trade Show Image? Don’t Leave Home Without Your Stunt Team
February 21st, 2000 by PRNEWSReporters, by nature, are a grumbly lot. But those attending the Detroit Auto Show in January couldn’t help giggling when GM exec Ronald L. Zarrella – normally a three-piece suit kind of guy – appeared… Continued
Enhanced Reach
February 21st, 2000 by PRNEWSMedialink’s now distributes news to CBS News, FOX Television and 500 new ABC radio stations. Other enhancements are: NewsIQ: allowing PR departments to keep track of national and local newscasts via the Web. Public Relations… Continued
Employee Search Done on the QT
February 21st, 2000 by PRNEWSThrough an agreement with CareerBuilder, Media Central and MarketingClick, employers can now search for prospective employees in a confidential manner. By visiting Media Central or MarketingClick and entering the basic requirements needed of an employee,… Continued