Archive: February 2000

Auto Remarketing. The annual Spring Auto Auction Report will feature economic and market forecasts for the coming year concerning auto auctions. Information on resale trends or changing buying trends for autos is of interest. Deadline:… Continued

Eric Glick, Washington editor, leaves Cable World to become director of communications at the National Cable Television Association. 202/775-3629 or [email protected]…Courtney Macavinta, reporter, is leaving CNET News.com to assume the managing editor post at ChickClick.com.… Continued

Hot Tip. Does your CEO need media training? Joyce Newman, an executive coach and head of The Newman Group in New York, lists four mistakes that executives commonly make in the spotlight: Talking encyclopedia. Keep… Continued

Branching Out. The Wall Street Journal Europe recently expanded its editorial coverage and staff. Coverage now includes the new Networking section, which focuses on the new economy, including technology, media, marketing, management issues, and entertainment.… Continued

Life Simplification. Spring will bring forth a new women’s magazine called Real Simple. The premise of the publication is, er, real simple, to simplify the overextended lives of women. Due out in late March, the… Continued

In March, veteran PR counselor Wiley Brooks will launch TellThemNow.com, a Web-based service that enables readers of online news stories to send instant emails to companies mentioned in the story text. Messages to corporations will… Continued

Want reporters to remember you (and like you) after the trade show? More advice from the experts… Make your story visual. “Give the media what they need to produce a story,” says John Hanks, senior… Continued

Media Metrix Seeks PR & Marketing Communications Manager Media Metrix, the worldwide leader in Internet & Digital Media seeks public relations/marketing communications manager with at least two years experience in public relations, excellent media relations… Continued

And the nomination for most pointless waste of cereal goes to…Litzky Public Relations, which sent us a sheet of letterhead with a baggie of half-crumbled Cheerios stapled to the top. The accompanying copy read as… Continued

The “PR NEWS Guide to Best Practices in PR Measurement” includes strategies and tips for measuring internal and external PR efforts; case studies on successful measurement campaigns; tips on how to measure media objectives; statistics,… Continued