Over half of the 1,000 nationwide electric customers surveyed by the Edison Electric Institute regard their residential utility companies as friendly.
Survey takers also felt their electric companies:
- are there for them (49%).
- work hard for them (39%).
- understand consumers' problems (38%).
- anticipate consumers' needs (36%).
- share consumers' values (25%).
The study also points out that deregulation will become a big factor in just how well this image is maintained. As electric companies try to capture more customers by
differentiating their brands, the risk of spoiling a good name will be increased. (202/508-5683.)