Archive: February 2000

By now, most corporations have developed an intranet as a tool to help improve employee relations. But there’s a big difference between availability and use. “The intranet is a tool that allows every employee to… Continued

Want reporters to remember you (and like you) after the trade show? More advice from the experts… Make your story visual. “Give the media what they need to produce a story,” says John Hanks, senior… Continued

The Challenge The corporate office of Wendy’s Old Fashion Hamburgers, in partnership with the National Association of Secondary School Principals (NASSP) and the Downtown Athletic Club of New York, wanted to boost the awareness of… Continued

Reid Walker Director, External Communications PSINet, Inc. Herndon, VA 703/904-4100 http://www.psinet.com http://www.reid-on.com Past Life Account supervisor for Shandwick/Kaufman D.C., then for Porter Novelli D.C. Joined Nasdaq Stock Market/National Association of Securities Dealers as director, media… Continued

Ken Yamada Senior Editor, Redherring.com 1550 Bryant Street, Suite 450 San Francisco CA 94103 415/865-2277 415/865-2280 (FAX) [email protected] FOCUS: Oversees the Industry Channel. Edits stories, and writes about early stage development of companies, IPOs, spin-offs… Continued

110 Fifth Ave. New York, NY 10011 212/886-3600 http://www.fhmusa.com After boasting successful launches in the U.K., Australia, Singapore, Malaysia, Turkey and France, British publisher EMAP introduced an Americanized version of For Him Magazine (FHM) Feb.… Continued

Maybe it was Carlos Santana’s supernatural Grammy sweep that put awards on the brains of PR NEWS editors. Whatever the subliminal spark, we decided to check in with last year’s Platinum PR Award winners to… Continued

Houston Chronicle VP/managing editor Tony Pederson is promoted to SVP/executive editor. Tommy Miller is promoted from deputy managing editor to managing editor…Scott Barancik, leaves post as reporter at American Banker to become business reporter with… Continued

Popular Mechanics. In the May 2000 issue, Kim Komando will spotlight the fastest personal computers available, examining features such as RAM, hard drive types/speeds, and CD-ROM/DVD drive speeds. Contact Carol or Jenn at 602/381-8200, x200,… Continued

The Write Stuff. PR professionals may not have the pleasure of seeing their bylines in print, but good writing is still a necessary part of the media relations craft. This was the consensus among Internet… Continued