Archive: February 2000

Joseph Dragonette, founder and chairman of the Chicago-based firm GCI Dragonette, died Feb. 18 from complications related to multiple sclerosis. During his 35-year career, Dragonette set notable milestones such as securing U.S. landing rights for… Continued

PR NEWS gives two enthusiastic thumbs up to the following mail promotions that were just too cheeky to ignore: A Jazzy I/R Approach. I/B/E/S, a financial intelligence firm, was having trouble being “heard” over the… Continued

Ogilvy PR Worldwide will implement a communications andI/R push for Sweepsclub.com, a Web-based company that provides online sweepstakes, contests, rewards points and promotions…Cohn & Wolfe Atlanta will handle PR surrounding Major League Baseball’s John Hancock… Continued

A Vote for Independents…of a Different Kind I disagree with Mr. Amernic’s comments (“Open Mike,” PRN, Feb. 21) on sole practitioners being the best choice for outsourcing communications work. The best of all worlds is… Continued

Myth #1: People cruise the Web mostly for business-related info during office hours. According to Nielsen/NetRatings, at-work surfers logged on for personal use more than twice as often as at-home users during the month of… Continued

Last week, PR NEWS reported on winning trade show strategies that have garnered publicity for corporate heavyweights. In part two of the story, we bring you tips from the trenches. Editors from Selling to Kids… Continued

Bartering isn’t just a practice for hard times. Case in point: The Horn Group, a San Francisco PR firm specializing in high tech, has capitalized on IPO-mania by forming its own investment fund and accepting… Continued

Epinions.com is a community-powered “unbiased online buying guide.” Consumers can visit the site and view peer reviews of everything from SUVs to colleges to appliances and even kitchen sinks. Lemons are mentioned by name. What’s… Continued

In the not-so-distant future, CEO candidates who would be king (or queen) may be selling their ability to manage not only profit margins and people, but also corporate reputations. A Yankelovich study conducted on behalf… Continued

Experience teaches a powerful pattern of operational decision-making and corporate behavior that can quickly restore credibility in damaging situations. Each step is required to begin promptly rehabilitating trust and credibility. It is the order and… Continued