Archive: February 2000

Get em while they’re hot. Magazines focused on sports, sex and hobbies accounted for the largest number of new title launches between 1985 and 1999, but in many cases the passion was short-lived. Only half… Continued

Sweeter Deal. Honey Magazine is modeling a makeover courtesy of its new parent company, Vanguarde Media, which acquired the title last month. The beautified lifestyle book hit newsstands last week with a host of new… Continued

Musical Note. April will sound the launch of FF Magazine, a new title playing to musicians aged 14-24. The publication and its Web site ( http://www.fflive.com ) are named for the musical symbol for fortissimo,… Continued

Sears terminates contract to carry Benetton USA merchandise in 400 of its stores after victims’ rights groups picket a Houston Sears store and Benetton’s offices in New York. The protestors were reacting to Benetton’s recent… Continued

Media Metrix Seeks PR & Marketing Communications Manager Media Metrix, the worldwide leader in Internet & Digital Media seeks public relations/marketing communications manager with at least two years experience in public relations, excellent media relations… Continued

Online Arsenal It is clear that Mr. Levy (“Open Mike,” PRN, Jan. 31) missed the point of my article, “Press Releases Are A Colossal Waste of Time” (PRN, Jan. 3). My point is that quality,… Continued

Over half of the 1,000 nationwide electric customers surveyed by the Edison Electric Institute regard their residential utility companies as friendly. Survey takers also felt their electric companies: are there for them (49%). work hard… Continued

Reporters, by nature, are a grumbly lot. But those attending the Detroit Auto Show in January couldn’t help giggling when GM exec Ronald L. Zarrella – normally a three-piece suit kind of guy – appeared… Continued

Medialink’s now distributes news to CBS News, FOX Television and 500 new ABC radio stations. Other enhancements are: NewsIQ: allowing PR departments to keep track of national and local newscasts via the Web. Public Relations… Continued

Through an agreement with CareerBuilder, Media Central and MarketingClick, employers can now search for prospective employees in a confidential manner. By visiting Media Central or MarketingClick and entering the basic requirements needed of an employee,… Continued