The NATO bombings in Yugoslavia are an emotional and difficult issue for many people, given the terrible human cost of thousands of displaced Kosovars, "collateral damage" and three U.S. captives. The communications challenges that this… Continued
Archive: April 1999
Case Study Partnerships
April 26th, 1999 by PRNEWSCommunity Relations Results in After-School Program Success The federal government doles out billions of dollars every year for community-based programs, sometimes leaving the PR legwork to somebody else. A case in point is the "21st… Continued
Landing Top Government PR Talent Requires Issues-Focused Negotiations
April 26th, 1999 by PRNEWSAs healthcare, utilities and environmental issues generate new business for public affairs agencies and new challenges for corporate communicators, the competition is getting fierce to recruit more PR soldiers who have earned their stripes in… Continued
Calendar
April 19th, 1999 by PRNEWSApril 23-24 "Financial Analysis for the Investor Relations Officer," National Investor Relations Institute, Fairmont Hotel, San Francisco. 703/506-3570 or http://www.niri.org/conferences/financial.cfm. April 29 "Communicating with the Media: The PR Professional’s Rights and Responsibilities," Healthcare Public Relations… Continued
Advertising Vs. PR
April 19th, 1999 by PRNEWSFueling the worth of PR over advertising debate is a new study from market research company, Wirthlin Worldwide, which shows that 56 percent of more than 1,000 Americans believe advertisers deliberately stretch the truth. This… Continued
Key Contacts: San Jose Mercury News
April 19th, 1999 by PRNEWSSan Jose, CA 95190-0001 Phone: 408/920-5444 Fax: 408/271-3786 There’s nothing more appropriate for a Silicon Valley newspaper than a pitch on new technologies or Web sites, right? Wrong, wrong, wrong, says the San Jose Mercury… Continued
Black Enterprise Magazine
April 19th, 1999 by PRNEWS130 Fifth Ave. New York, NY 10011-4399 Tap into the business arena with Black Enterprise magazine, the monthly business pub for African Americans. Editors tell us PR folks must target seven specific areas of the… Continued
The LowDown On Focus Groups: Are They Saying What You Want to Hear?
April 19th, 1999 by PRNEWSThe customer may not always be right, sometimes providing opinions in focus groups and surveys that he or she believes the company wants, according to a new article in Across the Board, a publication by… Continued
Hill and Knowlton Withdraws From Toronto Olympics Bidding War
April 19th, 1999 by PRNEWSHill and Knowlton, hired by the International Olympic Committee in January to help the organization dig out of its image ruins, last week withdrew from the bidding process to represent Toronto in its pitch for… Continued