Archive: April 1999

NEW YORK – Terms like "401k eligibility" and "long-term investing" might seem off topic in a public relations publication, but they are becoming an increasingly important part of marketers’ vocabularies, according to Lawrence Kudlow. The… Continued

PR NEWS is going to test drive media relations software. To have your application included in our round-up, contact Assistant Managing Editor Gretchen Hakola at 301/340-7788, Ext. 2154, by May 1. Return to Top of… Continued

With all the creative minds there are in the PR industry, you would think we’d be constantly wowed with the inventive stuff coming out of your trade – but that has not been the case.… Continued

Ketchum’s New Tune National Public Radio (NPR) chose New York-based Ketchum PR to promote the 20th anniversary of Morning Edition last week. The Washington, D.C. office of Ketchum vied for the PR spot and won… Continued

PR NEWS was in Washington, D.C. to cover the Public Relations Society of America’s recent healthcare conference. We bring you this story. WASHINGTON, D.C. – Americans are bolting to the Web to research new drug… Continued

Don’t Jump on the Web Without A Strategic Marketing Plan Jumping into cyberspace without a well-developed strategy is like tossing your marketing dollars into a black hole. Top performing healthcare companies on the Web have… Continued

Can you prove to executive management that your marketing communications programs and strategies are performing? It’s a simple question. Finding the answer, however, is a challenge. In today’s healthcare marketplace, constantly redefined by increasing competition,… Continued

When Centura Health was formed in 1995, the result of a merger of 10 Colorado hospitals, it took a branding gamble on addressing an issue that has haunted healthcare since the managed care revolution -… Continued

Hospitals Say They Are Y2K-Ready Anyone planning an in-patient procedure near year’s end or as January dawns need not worry about the Y2K bug, according to an American Hospital Association (AHA) survey. Most hospitals questioned… Continued

Budget constraints didn’t stifle the success of University Health System’s "NurseLink" campaign. In spite of a budget that represented less than 10 percent of what the top four health systems each spent on marketing in… Continued