Fueling the worth of PR over advertising debate is a new study from market research company, Wirthlin Worldwide, which shows that 56 percent of more than 1,000 Americans believe advertisers deliberately stretch the truth. This gives PR pros fresh fodder to make a case for PR.
The study also underscores the value of news articles when compared with paid media.
More than eight in 10 adults questioned in the February telephone polling said that news articles are more believable than advertising, with a slant that those less educated tend to spend more time watching TV than reading newspapers.
If this doesn't give you an argument for PR's potential, we don't know what does. (Wirthlin, 801/226-1524)