Archive: April 1999

To reach the insured gay and lesbian community in Los Angeles with preventive healthcare services, the Lambda Medical Group developed a compelling campaign integrating managed care marketing, advertising, direct mail and public relations. With a… Continued

If your healthcare organization wants to boost its image, informational partnerships with non-healthcare companies offer virtually unlimited opportunity. Salinas Valley Memorial Hospital in Salinas, Calif., for example, reaped global benefits "Partners in Health Technology," a… Continued

The multi-million dollar funding deficits caused by severe cuts in Medicare and Medicaid reimbursement are forcing hospitals nationwide to eliminate positions and lay off employees. This stark reality has to be addressed by hospital PR… Continued

ARRIVALS AMERICAN DRUGGIST: Mary Kate McGinty, R.Ph., Continuing Education editor. Phone: 212-686-8584; Fax: 212-686-9098 BIOWORLD TODAY: Jim Stommen, executive editor. Phone: 404-262-5400; Fax: 404-814-0759 THE BOSTON GLOBE: Leah Garnett, assistant editor/Health & Science, joins. Phone:… Continued

Medscape (http://www.medscape.com) 134 W. 29th street New York, NY 10001 If you’re looking to expand your exposure in the medical research arena, Medscape is a prime pitching opportunity. As one of the top Web sites… Continued

April 15-17 National Summit on Post Acute Care Strategies and Partnerships. Atlanta. 800/894-8786. April 21-23 PRSA and Ragan Communications’ Strategic Media Relations Conference. Washington, D.C. 800/878-5331. April 25-27 Forum for Healthcare Strategists’ 4th National Forum… Continued

Today’s healthcare organizations face mounting pressure to develop rock-solid brand awareness with limited resources. Healthcare PR & Marketing News found that industry marketers and PR professionals are overcoming these challenges with strategic partnerships, aggressive media… Continued

The "Annual Directory of PR Services," the one-stop guide to public relations products and services, agencies, executive recruiters, associations and more, will be published in June 1999. If your organization would like to be listed… Continued

The argument that there is strength in numbers continues to give associations and corporations new ways of pumping up their brands. Wirthlin Worldwide – a research and consulting firm which generally isn’t turning out fluff… Continued

Comparing PR and advertising is like lumping together apples and oranges. Because advertising messages and placements can be controlled, it’s not wise to use the same devices to measure PR, cautions Dr. Walter K. Lindenmann,… Continued