Archive: April 1999

Developing strategic disease management programs is essential to strengthening managed care relationships. Effective and timely interventions with a chronic disease population, like sufferers of diabetes, cancer and cardiac disease, can improve the health of high-risk… Continued

While many healthcare professionals assume that patients would rather avoid discussions about death, these frank talks convey that the healthcare organization is collaborative and empowering for patients. These candid discussions also contribute to higher patient… Continued

To place an ad in HPRMN ($100, prepaid/$75 per listing for sister publications PR NEWS, Interactive PR & Marketing News, PR News Media Hotsheet, or Web site http://www.prandmarketing.com) for two weeks, contact Karen Singer at… Continued

When it comes to providing home care services, hospitals are increasingly discouraged by the "Does it make sense?" marketing question given the deep cuts in Medicare/managed care reimbursement. But experts say that in spite of… Continued